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Blog

content marketing focus

How to maintain content marketing focus in long-running SEO programs   A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a two-plus year run....

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Reverse-engineering AdWords

Reverse-engineering AdWords Quality Score factors Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the...

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