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Facebook Instant Articles

Facebook’s Instant Articles open up to brands through Steller Brands can use Steller’s publishing tool to create Instant Articles on Facebook that include interactive features like “call now” or “book now” buttons.     The extension of Facebook Instant Articles to brands offers a new way for marketers to...

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Reverse-engineering AdWords

Reverse-engineering AdWords Quality Score factors Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.     Having a high Quality Score...

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Mobile Pages With (AMP)

How To Get Started With Accelerated Mobile Pages (AMP)     Google’s Accelerated Mobile Pages (AMP) project is being launched today. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with it.   What Is AMP? This past October,...

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Facebook Video Trends To Consider

  Do you have a Facebook video plan? What do you see some doing wrong with their Facebook videos? Discuss. SocialBakers released some research looking at three trends that dominated social video in 2015. The trends were: native video dominated Facebook and Twitter, new technology means...

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Why Social Media?

Why Social Media? Why Social Media important? Nowadays one of the first things an infant learns is how to swipe and unlock an iPhone. It’s insane to watch my 14 month year old nephew open various apps before he’s even able to form full sentences. Between...

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