Essential Social Media Guide and marketing tactic
Essential Social Media Guide
Creating and maintaining a social media presence is essential for any growing business. But with so many social networks, each offering their own unique features and opportunities, where do you start?
We’ll give you a simple, easy-to-use resource guide that will provide a roadmap for setting up, launching, and managing an effective social media program.
You’ll learn everything you need to know about the most popular social media platforms, including:
- Tips for getting started
- An overview of advertising opportunities
- How to track and measure social campaigns
What you have to tell them is why they should choose YOU to solve it for them.
This is why our research indicates that the most successful proposals, for example, are 50-80% custom content (there’s very little filler copied & pasted from previous proposals).
I’ll talk a bit more about exactly how you can create this fresh content tomorrow, but for now, let’s get started with some simple dos and don’ts. These will get you on track to refine your message later…
DON’T waffle on about yourself — especially not with terms like “leading provider” and “world-class solutions”.
DON’T use any text which you could copy and paste onto a competitor’s marketing material without anyone noticing.
DON’T take up lots of space with what you’re saying. I know this is hard to resist because you feel like clients look down on short marketing materials — but believe me, quality is WAAAAY better than quantity. Most clients just do not have the time to read half of what you’re likely to write, and will actually *appreciate* you not making them wade through pages and pages of verbiage that doesn’t really tell them anything they want to know. For example, our research into proposal length shows that proposals less than 5 pages long are 31% more likely to succeed.
DO get straight to the point by showing that you understand the exact nature of your client’s problem.
DO show that you have a clear plan for solving that problem. (More on this tomorrow.)
DO use as few words as possible (especially avoid words you think sound “impressive” — they actually make your text really hard to understand).
Now, you might be wondering how this can be a “5 minute” marketing tactic.
Admittedly, if you have a lot of marketing material to change, it could get time-consuming. But if you’re like most companies I’ve helped, you’re actually falling down with this at one very particular, very critical point, which I’ve already hinted at:
Most often, you’re getting plenty of leads, but you’re losing too many of them at the proposal stage. And almost always, it’s because the proposal does not get straight to the point.
The good news is, this is an amazingly easy fix. And with a simple templating system like Bidsketch, it’s a change you only have to make once.