Pinterest Gives Businesses a Way
Pinterest Gives Businesses a Way to Get in Front of More People
When it comes to advertising, Pinterest says it’s about “mapping your business goals to the steps Pinners take to plan their futures.” With that in mind, Pinterest is now offering some new types of ad solutions to “give businesses a unique way to get in front of more people” on a path to purchasing. These new advertising options were rumored to be in the works a couple of months ago.
Sure to be more eye catching, Pinterest is debuting Cinematic Pins. Calling them “thumb-stoppers”, Pinterest says these Cinematic Pins are its “most beautiful type of Promoted Pin” yet.
Cinematic Pins, at first glance, appear to be Pinterest’s answer to video ads on sites like Facebook and Instagram – but that’s not entirely accurate. Cinematic Pins move when a user scrolls by them, which is pretty much the opposite of a Facebook video ad, for instance, which plays when you stop on it and stops playing (audibly as well) when you start scrolling. It’s clear that Pinterest’s goal here is catch eyes with that motion in the hopes it’ll make people stop and click or repin. (View video)