Ranking a New Domain in Under a Month
The Google Sandbox is often referred to as 3 – 6 month waiting period your new domain has to endure before experiencing any significant ranking improvement. Ever since Google started ‘penalizing new domains, webmasters have had an increasingly more difficult time ranking brand new domains.
Of course, one of the solutions is to get an already aged domain with a good backlink profile and a decent history. But what if you want a brand new domain? You might be building a new brand, naming a site after somebody or something, or jumping onto a new trend. Whatever the case is, sometimes you just have to start from scratch.
Step 1: Social Media
This is usually where everyone starts nowadays. It’s free and it’s simple to implement. If you are pressed for time, I recommend starting out with the biggest 3 networks in your niche. Start with Facebook and Twitter, no matter what your niche is.
The third social network will depend on your niche. For example, if you are in the beauty or fashion niche, choose Pinterest or Instagram (keep an eye out for Polyvore). If you are in the business niche, definitely consider LinkedIn. If you are doing something along the lines of education or instruction, utilize YouTube to create a strong brand or personality for you and your company.
Step 2: Press Release
This is the simplest step because it mostly requires you to write a Press Release (or pay somebody to do it) and then hire a Press Release distribution service. Of course, you can always try to submit the Press Releases yourself but it will take up a lot of your time and still won’t be as effective as some services out there.
Using a Press Release, after you have started getting some social media buzz, will add a bit more news authority to your site. In addition, a press release is also the beginning of the next step in this process.
Step 3: Link Building
With a new website, the biggest mistake webmasters make is building too many, low quality links to their website too fast.
There is nothing worse you can do for your website than build more than 500 low quality links in your first month. Excluding the links you get with a press release, I would recommend to not build any more than 100 links in the first month.
Remember that in today’s SEO landscape, quantity does not matter as much as quality.
Step 4: Content
You might have heard someone saying, “Content is King.”
But have you ever thought about why this is true?
You see, Google is driven by data. They are a data company. The more content you have, the more data Google has. Therefore, they know more about your site and can suggest it to more people.
Content is king because it is the key to so many elements of SEO.
Content helps ensure that users spend more time on your site. Content is the key to getting rankings on long tail keywords. Content is the start of contextual link building. Content allows you to educate your audience so you can turn an unsure prospect into a confident buyer.