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Facebook Instant Articles

Facebook’s Instant Articles open up to brands through Steller Brands can use Steller’s publishing tool to create Instant Articles on Facebook that include interactive features like “call now” or “book now” buttons.     The extension of Facebook Instant Articles to brands offers a new way for marketers to...

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Reverse-engineering AdWords

Reverse-engineering AdWords Quality Score factors Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.     Having a high Quality Score...

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