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Reverse-engineering AdWords

Reverse-engineering AdWords Quality Score factors Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.     Having a high Quality Score...

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Mobile Pages With (AMP)

How To Get Started With Accelerated Mobile Pages (AMP)     Google’s Accelerated Mobile Pages (AMP) project is being launched today. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with it.   What Is AMP? This past October,...

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Why Social Media?

Why Social Media? Why Social Media important? Nowadays one of the first things an infant learns is how to swipe and unlock an iPhone. It’s insane to watch my 14 month year old nephew open various apps before he’s even able to form full sentences. Between...

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LinkedIn (the best social media platform)

LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional network is only growing in importance to marketers, but in the B2B space, it’s the most...

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