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boost your SEO strategy

7 types of keywords to boost your SEO strategy Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.   Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage...

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Facebook Instant Articles

Facebook’s Instant Articles open up to brands through Steller Brands can use Steller’s publishing tool to create Instant Articles on Facebook that include interactive features like “call now” or “book now” buttons.     The extension of Facebook Instant Articles to brands offers a new way for marketers to...

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Mobile Pages With (AMP)

How To Get Started With Accelerated Mobile Pages (AMP)     Google’s Accelerated Mobile Pages (AMP) project is being launched today. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with it.   What Is AMP? This past October,...

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Keyword Strategies

Keyword Strategies and  keyword research  have always been an integral part of SEO. This is how search engines determine relevance, content schemes are driven, and how individuals will ultimately find your site. Much in the way that search engines (and the Internet overall) are highly dynamic and...

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LinkedIn (the best social media platform)

LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional network is only growing in importance to marketers, but in the B2B space, it’s the most...

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control....

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