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The Rise of Social Video

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A New Way to Market Your Business

We all know YouTube is a force to be reckoned with. It is without a doubt the largest and most prevalent social video platform, and its dominance won’t diminish any time soon.

Constantly innovating for a more pleasant user experience, YouTube is the pinnacle of video content. In fact, in June of 2014 YouTube briefly became the most visited social platform, temporarily beating out Facebook. That same month, Cisco Systems predicted that by 2018 between 80% – 90% of all global consumer web traffic would be accounted for by videos.

 

Vimeo

While YouTube is for everyone, Vimeo is geared toward filmmakers, artists, professional videographers, or anyone else who seeks to share high quality work. Vimeo provides a multitude of benefits for producing videos such as free video tutorials, a stock music library, and translation and subtitling tools.

 

Instagram

Instagram is a photo and video sharing service that has gained massive success and momentum over the past few years. The company’s mission is, “to capture and share the world’s moments” and that is exactly what they have been doing with an estimated worth of $35 million. The platform provides users with various tools such as a multitude of filters, an image stabilization feature for shaky videos, as well as numerous other means to develop videos with a slightly more professional feel. Instagram videos can range anywhere between three and fifteen seconds.

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